Social Enterprise… What is Social Enterprise? At first, I find social enterprise as something that is somewhat new to my ears and something that is being sensationalized by different charitable institutions, individuals, and social-related organizations through the use of intensive marketing strategies and media visibility. But my understanding about social enterprise began to go deeper right after we had our first kapihan forum last October 8, 2010 at the World Bank Knowledge and Development Center.
While listening to Atty. Paciano D. Casanova’s lecture about the nature and beauty of this trending word-of-mouth, my mind begins to open and welcomes the coming of a new and unique door that leads my consciousness towards a newer and better kind of direction. According to him, Social Enterprise is simply a social mission plus market-based innovation equal to sustainable social change wherein the two factors to consider are social ills and profits. Upon hearing that simple thought, I was able to realize that Social Enterprise is like an abstract painting that can sometimes be defined as simple, ordinary and unappreciated art and yet, capable of delivering a very complex meaning.
And as I began to contemplate, I came to see Social enterprise as a simple phrase that contains a compilation of extraordinary words such as innovation, involvement, response, responsibility, creativity, impact, difference, and a lot more. It is like a small bag that contains so many important items, wherein each item is considered a priority and a “should-have-to-bring” because of its usefulness and purpose.
It’s so nice to know how social enterprise began to be appealing not just to my ears, but also to my deeper sense of thinking because of its cool concept, which I likened as a marriage of two different words coming from two different worlds. As for the record, the word “social” means community while “enterprise” means business. “Social” is somewhat very common in the world of community-based organizations and institutions while “enterprise” comes from the business world. Before, these two words have no relation and connection with each other in which one has nothing to do with the other. But when these two words were placed side by side, they became so powerful and life-changing to people that has less in life. It is such a gamble and (at the same time) a very creative kind of thinking to combine these two words in order to operate in a whole new direction without the chance of limiting the nature and capability of each of the two.
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